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SERVICE DOSSIER — APPLIED ALGORITHMS FOR APP TEAMS
ALGORITHMS · DATA LAKES · IMPROVEMENT LOOPS
APPLIED ALGORITHMS SERVICE · FOR APP TEAMS

We deploy the algorithm layer your app grows on.

featurescale is a service, not a product. We build the data lake, ship the algorithms and run the improvement loop that moves the metric your app cares about — inside your stack, your cloud and your codebase. Custom SDKs and integrations included.

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ENGAGEMENTEmbedded team
TIME TO RESULTSUnder 4 weeks
OWNERSHIPYour codebase
ENGAGEMENT OUTCOME MODEL — BASELINE — OPERATED INDEXED REVENUE / USER 160 145 130 115 100 01 02 03 04 05 AUDIT DATA LAKE ALGORITHMS SHIP IMPROVEMENT OPERATE +38% ARPU LIFT W0 W4 W8 W12 W16 W20 NO LIFT IS CLAIMED BEFORE THE FIRST ALGORITHM SERVES PRODUCTION TRAFFIC — WEEK 4
FIG. 01 — BASELINE VS. OPERATED ALGORITHMS
ILLUSTRATIVE · COMPOSITE OF PRIOR ENGAGEMENTS
SECTION 02 — WHAT WE DEPLOY
03 SERVICES
SERVICE 01

Algorithms

Recommendation, ranking and scoring models deployed into your stack and served in production — with the latency budget your app already has.

INPUTApp + product data
OUTPUTServed endpoints
INTEGRATIONSCustom SDK + API
RUN BYOur engineers
HANDOVERYour team
Scope this service
SERVICE 02

Data lakes

We stand up and operate the lake your models learn from — event ingestion, columnar storage and governance.

INGESTEvents + custom SDK
STOREColumnar lake
GOVERNANCEAccess, retention, PII
RUN BYShared
Scope this service
SERVICE 03

Improvement

Custom improvement loops that measure, learn and lift your north-star metric release after release.

METHODA/B + bandits
CADENCEWeekly retune
GUARANTEELift or pause
RUN BYShared
Scope this service
SECTION 03 — ENGAGEMENT
UNDER 4 WEEKS TO FIRST RESULTS
01

DISCOVERY

Audit your data, stack and the metric that matters.

WEEK 1–2
02

DATA LAKE

Stand up ingestion, storage and governance.

WEEK 2–4
03

ALGORITHMS

Deploy, integrate and serve the first models.

WEEK 3–4 · FIRST RESULTS
04

OPERATE

Measure, retune and hand over to your team.

WEEK 4+ · ONGOING
MEASURE & RETUNE — FEEDBACK INTO THE NEXT RELEASE
SECTION 04 — OUTCOMES
COMPOSITE · ILLUSTRATIVE
RANGE +21% – +64%
+38%
MEDIAN LIFT IN REVENUE PER USER · ACROSS ENGAGEMENTS
ENGAGEMENTS120 shipped
TIME TO FIRST RESULTSUnder 4 weeks
RETENTION9 of 10 renew
TEAMEmbedded, yours
SECTION 05 — THE FIRST 30 DAYS
KICKOFF → HANDOVER

Start with a two-week audit.

No retainer to start. We open with a fixed-scope audit, then agree the plan before any build begins. The first algorithm serves production traffic in week 4.

01 AUDIT Data, stack and the metric that matters
02 SCOPE Architecture, plan and success metric
03 BUILD & SHIP Lake plus first algorithm in production
04 HANDOVER Documented, trained, yours to keep
delivery.plan KICKOFF → HANDOVER
WEEK 01 audit data + metric review
WEEK 02 scope architecture + success metric
WEEK 03–04 build lake + first algorithm live
WEEK 04+ operate measure · retune · hand over
NO RETAINER TO START

Bring us your hardest metric.

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EMBEDDED TEAM · YOUR CODEBASE · YOUR DATA
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